Turn workout posts into coaching clients.

Send workout guides automatically and let an AI agent answer product questions. Give interested followers a way to buy your training program, join a membership, or book a coaching call.

Free plan available. No credit card required. Compare plans

A fitness coach's PLAN comment sends a workout guide. An AI assistant answers a home-training question and links to a program, with membership and coaching-call options alongside it.
Illustrative example. Set up your own messages, products, and links.
  1. 1Send the workout guideA follower comments "PLAN" on your reel.
  2. 2Answer with your AI agentHelp them find a program that fits their equipment and goals.
  3. 3Offer the next stepA training program, a membership, or time with you.

They comment "PLAN." The guide goes out.

Set "PLAN" as the keyword on your workout reel. When someone comments, LinkStack starts a DM conversation and sends the guide link through the steps you have set up.

Add an email question when you want readers to join your list before receiving the guide. Ask whether they want your emails before subscribing them, then follow up after they agree. Connect an Instagram Business or Creator account to get started.

An example workflow

Comment keywordPLAN
Send your saved linkYour free guide, delivered in a DM.
Keep the conversation goingAnswer questions and share the relevant offer.
Build your automation

Answer the question before the purchase.

"Can I do this at home with dumbbells?" Give your AI agent the equipment requirements and details of your programs. Approve the products it can recommend, and it can use that information to answer questions and send a relevant product link. Someone looking for ongoing support can get your membership or coaching-call link instead.

Test your agent in Review first, then choose Auto-send when you are ready. Customers complete checkout themselves. AI agents require Starter or Growth and use AI credits.

Illustrative AI reply explaining that the Home Strength program uses dumbbells and linking to the program.
Example conversation using approved product details.
Set up your agent

Put your coaching offers on one page.

Sell a downloadable training program for people who want to follow it on their own. Offer a recurring membership for the ongoing coaching you provide, with clear benefits and access instructions.

Add a coaching call for people who want time with you. Set its duration and availability, then share the booking page from your bio or a DM. Visitors pick a day and time before continuing to checkout.

Follow up after the first workout.

Write a useful follow-up for people who requested your guide, then introduce the full program or invite them to a coaching call. On Growth, email flows send your saved messages on the schedule you choose to contacts with an active email subscription.

A follow-up sequence you could write
  1. 1

    Deliver the guide

    Give new subscribers the workout they asked for.

  2. 2

    Help them get started

    Share a useful tip for their first session.

  3. 3

    Introduce your program

    Invite them to keep training with you.

Create an email flow

Before you start

A few useful details about setup and access.

See plans and selling fees
Which Instagram accounts can connect?

Instagram Business and Creator accounts. Personal accounts need to switch to a professional account first.

How should I teach an AI agent about my products?

In Knowledge → Resources and actions → Add products (or Edit products), select the published LinkStack products the agent may read and recommend, then save and publish. Product tools read current prices and availability and resolve the public link. Add focused Knowledge for use cases, delivery details, support rules, and outside products. Explicit creator facts can support replies, but current LinkStack records take precedence for changing product details.

What happens after a customer joins a membership?

Stripe starts the recurring subscription and LinkStack sends the enabled welcome message with access details, recurring billing information, and a secure membership-management link. Configure it under Settings → Welcome email using Access Details, Membership Details, Billing Amount, and Manage Membership Link. Memberships do not send a product-file download. If Creator fulfills access is on, the member sees that access is being prepared until you mark them fulfilled from the membership dashboard. If an active member missed the message, open that member and choose Resend welcome.

How do customers choose an appointment time?

They choose their timezone, select an available day on the calendar, then choose one of that day's open times. For a calendar on your bio, open a top-level appointment card in the bio editor and choose Card → Format → Calendar. Clicking an available day opens the appointment page at that day's time selector and keeps the visitor's timezone. The back arrow returns to the calendar. Unavailable days cannot be selected; if availability changes, the visitor is asked to choose another date.

Start with one guide and one post.

Choose the workout guide you want to share, connect Instagram, and set up its delivery. Add your paid offers as they are ready.

Start free

Start with the free plan.

Instagram Automations for Fitness Coaches | LinkStack