How to auto-DM a link from Instagram comments

When to use it

Use a comment-to-DM automation when a post, Reel, or launch asks people to comment a word like link, guide, shop, recipe, or list. The public comment creates intent. The DM gives them the link without making you reply by hand all day.

Steps

1. 1Open Dashboard, then Automations.
2. 2Click New automation.
3. 3Choose the auto-DM links from comments template, or start a custom workflow with an Instagram comment trigger.
4. 4Choose the connected Instagram account.
5. 5Pick whether the automation should watch selected content or any eligible post or Reel.
6. 6Add the comment keywords that should trigger the automation.
7. 7Write the public reply if you want one.
8. 8Write the DM and attach the Smart link people asked for.
9. 9Save the automation.
10. 10Test with a real-looking comment before publishing.
11. 11Turn the automation on when the DM, public reply, and Smart link all look right.

Keyword tips

• Use short words people can spell from memory.
• Add common variants like link, links, guide, list, code, price, and shop when they fit.
• Avoid one-letter triggers unless you want accidental sends.
• Do not require exact punctuation. People comment fast and weird.
• Use a specific keyword for giveaways or launches so normal comments do not trigger the flow.

DM tips

• Send the thing first. Save the long pitch for later.
• Use a Smart link so country routing, device behavior, and analytics stay attached.
• Keep the DM short enough to read without opening a wall of text.
• Use a button when the next action is a tap.
• Test the Smart link on mobile before sending traffic to it.