How to build a routed Link

When to add routing

Create a Link for every shareable destination. Add routing when the best destination can change by country, device, app, or affiliate storefront; keep one fixed destination when everyone should reach the same web URL.

• Use one for product links with country-specific storefronts.
• Use one when mobile visitors should open a supported app.
• Use one when affiliate tags or destinations vary by country.
• Use one when you need routing, fallbacks, pixels, and route analytics attached to the same public URL.

Create the Link

1. 1Open Dashboard, then choose Links.
2. 2Click Create link.
3. 3Paste the direct product, page, post, video, or storefront URL. A final destination is easier to test than another shortened link.
4. 4Wait for LinkStack to check the URL, detect supported app behavior, and suggest a public ending.
5. 5Add a clear internal title so you can find the link later.
6. 6Open Advanced if you need to attach an affiliate program or change the public ending.
7. 7Check that the ending is available, then click Create link.

Configure destinations and routing

1. 1Open the new Link and verify its title, public URL, and primary web destination.
2. 2Open Routing.
3. 3Keep one live primary destination that works for visitors without a more specific match.
4. 4Add or enable country destinations only when you have a valid localized URL or storefront.
5. 5Review app routing. Use automatic app behavior when the provider supports the pasted URL, or add custom app destinations when your plan and use case require them.
6. 6Add manual routing overrides only for a specific audience that should not follow the normal country or device route.
7. 7Save each section you changed.

Add campaign tracking and pixels

• In Routing, expand Tracking to add UTM source, medium, campaign, content, or term values.
• LinkStack applies campaign tags to the routed destinations while preserving useful affiliate parameters.
• Save reusable pixels from the Pixels tab, then assign them from the Links list or the link's Tracking section.
• A LinkStack pixel fires on an eligible Link click before redirecting. Purchases and other destination-site events still need tracking installed on that site.
• Pixels stay blocked for detected EU, EEA, UK, and Swiss visitors.

Test before sharing

1. 1Copy the public Link instead of the destination URL.
2. 2Open it once on desktop and confirm the normal web fallback.
3. 3Test on iPhone and Android when app handoff matters.
4. 4Test inside Instagram or TikTok when the link will be shared there; in-app browsers can behave differently from Safari or Chrome.
5. 5Confirm every live country destination opens the intended storefront and keeps the right affiliate tag.
6. 6Try a visitor path without an exact match and confirm the primary fallback is still useful.

Read the results and improve the route

• Total clicks show volume. Countries and devices show where routing coverage matters.
• Referrers and platforms show which placement sent the traffic.
• Route outcomes show whether visitors reached an exact destination or used a fallback.
• A high fallback rate usually means a country, device, or app path needs better coverage.
• You can update destinations, routing, campaign tags, and pixels without replacing the public Link.

Keep the link manageable

• Choose a short, readable ending before creation. The public ending stays stable afterward.
• Use separate Links for separate campaigns or placements when you want clean analytics.
• Archive old or inactive links instead of deleting their history.
• Do not archive a Link that is still used in a bio page, automation, email, QR code, or paid campaign.