How to read your Link analytics

What to watch first

• Total clicks show volume.
• Click feed shows each counted visit, 10 at a time, for the selected date range.
• Country breakdown shows where routing coverage matters.
• Device breakdown helps app handoff decisions.
• Route outcomes show whether visitors hit exact matches or fallbacks.

Steps

1. Open Links.
2. Choose a Link.
3. Review the main analytics summary.
4. Click Refresh beside the date controls to load the latest available data without changing the range or filters.
5. Scroll to Click feed to review individual clicks from newest to oldest.
6. Use Previous and Next to move through 10 clicks at a time.
7. Check countries and devices.
8. Look for fallback-heavy traffic.
9. Update routing if the data shows missed coverage.