How to create a short Link

Start with one destination

Every Link can start with one web destination. You get a short LinkStack URL, optional campaign tags and expiration, a QR code, and click analytics; add app, device, country, or affiliate routing when you need it.

• Use one for QR codes, email, SMS, ads, printed material, downloads, and one-off shares.
• Use separate Links to compare different campaign placements.
• Turn on routing when the destination should change by country, device, app, or affiliate storefront.
• All new links use the same Link creator and plan limits.

Create the Link

1. Open Dashboard, then choose Links.
2. Click Create link.
3. Paste the complete http or https destination every visitor should reach.
4. Add a clear internal title and review the generated LinkStack URL.
5. Keep the generated ending, or choose an available custom ending on Growth.
6. Create the Link, then test its public URL before sharing it.

Add campaign details only when useful

• Add UTM source, medium, and campaign when the destination analytics need campaign attribution.
• Use UTM content for placements or creative variations and UTM term mainly for paid keywords.
• Set an expiration date for a time-limited offer, event, or handout. Without one, the link stays live until you pause or archive it.
• The public ending cannot be changed after creation. The title, description, destination, status, expiration, and UTM values can be edited later.
• Check the final destination preview before saving so existing query parameters and new campaign tags look right together.

Use the QR code

1. Open the saved Link.
2. Find the QR code section.
3. Open the QR preview or copy the QR image.
4. Download PNG for everyday graphics or SVG when a designer or printer needs a scalable file.
5. Scan the finished QR code from another device before publishing or printing it.
6. Keep using the LinkStack-generated QR code so scans carry QR attribution into Link analytics.

Test before sharing

1. Click Test link from the edit view.
2. Confirm the browser reaches the exact destination you expected.
3. Check the final URL for the intended UTM values and existing affiliate or destination parameters.
4. Test once on mobile if the link will mostly be tapped from a phone.
5. Scan the QR code separately when you plan to use it; a copied link test does not verify the printed QR path.
6. Fix the destination before distributing the link widely. The destination can change later, but already-printed context cannot.

Read the Link analytics

• Open the Link and view its analytics.
• Clicks over time shows traffic for the selected range.
• QR clicks separate scans carrying QR attribution from normal taps.
• Country, city, device, platform, browser, referrer, and campaign breakdowns show who used the link and where the traffic came from when that data is available.
• Use separate links to compare traffic from email, SMS, ads, social posts, or print.

Edit, pause, or archive it

• Edit the destination when the same shared Link should lead somewhere new.
• Turn Link is live off when you need a temporary pause.
• Archive old campaigns to remove them from the active list while keeping their analytics.
• Expired, paused, or archived Links show a status page instead of redirecting.
• Never archive or repoint a link without checking where it is still published.