How to use story replies to send links

Why story replies work

Story replies are warmer than random link taps. Someone saw the moment, reacted, and opened a conversation. Use that moment to send the link, ask one useful question, or route the contact into a follow-up path.

Steps

1. 1Open Dashboard, then Automations.
2. 2Create a custom workflow.
3. 3Choose an Instagram story reply trigger.
4. 4Pick the connected Instagram account.
5. 5Decide whether the workflow should run for any story reply or only matching keywords.
6. 6Add a Send Message step.
7. 7Write the DM and attach the Smart link, quick reply, or button you want people to use.
8. 8Optional: add a tag or user field so these contacts are easy to find later.
9. 9Optional: add an AI Step when replies need product-aware judgment.
10. 10Save, test, and publish.

Good uses

• Send a product link after someone replies to a gear, outfit, recipe, or resource story.
• Collect an email after someone asks for a guide.
• Tag people who reply to launch stories.
• Route product questions to an AI agent in review-first mode.
• Start a lightweight follow-up without forcing every viewer through the same bio link.

Watch-outs

• Keep follow-up inside the 24-hour Instagram messaging window unless the contact replies again.
• Do not treat every reaction as purchase intent.
• Use selected keywords when a story is likely to get casual replies.
• Check the inbox after publishing so manual replies and automations do not talk over each other.