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When to use a program and how to set it up

Use a program when many Links share the same affiliate network, country destinations, and routing logic.

6 min read
In this article

When to use one

Use a program when you want every link for a platform to reuse the same country setup. Amazon is the clearest example: US shoppers can go to Amazon.com, UK shoppers to Amazon.co.uk, and unsupported countries can fall back to your default storefront.

Choose the markets you can monetize

Programs lists available storefronts, including the US, UK, Canada, and Australia. Before activating a country, confirm that your Amazon Associates enrollment covers that market and use its valid store-specific tag. LinkStack does not enroll you in Amazon programs or verify your account eligibility. A correctly formatted tag alone is not proof of enrollment.

Manage a program directly

  1. Open Links and go to the Monetization tab.
  2. Click Add platform to open New program.
  3. Click Add Amazon program in the hero or Start setup on the Amazon program card. If you already have an Amazon program, open it from the platform list instead.
  4. Name it something clear, like Main Amazon program.
  5. Pick the Default country under Primary storefront and enter its valid affiliate tag. Country flags appear beside storefront names in the pickers.
  6. Under Additional destinations, click Add storefront. Each click adds the next unused market and puts the cursor in its tag field, so you can keep working through the list.
  7. To choose a different market, use the storefront dropdown in that row. Markets already on the page are excluded. Changing the storefront clears the previous tag; enter the tag for the newly selected market.
  8. Edit affiliate tags directly in the compact rows. Keep Country routing enabled only for countries covered by your Amazon Associates enrollment that have valid local tags. Pause a row to keep its tag without routing visitors there, or remove it with the trash button.
  9. Click Create program.
Amazon program editor with the primary United States storefront and an example Associates tag.
Choose the primary storefront and enter your own Associates tag. The tag shown here is an example.

After setup

  • To update storefronts later, open the saved program, edit the rows, and click Save changes. The primary storefront stays separate and cannot be removed from Additional destinations.
  • Attach the program to Amazon Links so routing can reuse the country rows.
  • Review every generated destination. LinkStack starts with the same ASIN and may use local search results when a product check fails and search words are available; it does not choose an equivalent product.
  • Use analytics to decide which countries deserve tags next.
  • Keep the default country as the destination you would choose by hand. Visitors without an active local destination fall back there unless a manual rule applies.
Additional Amazon destinations with United Kingdom and Canada tags and country routing enabled.
Example: each additional storefront has its own tag and routing switch. Use only markets where you are enrolled.

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When to use a program and how to set it up | LinkStack Help