When to use a program and how to set it up

When to use one

Use a program when you want every link for a platform to reuse the same country setup. Amazon is the clearest example: US shoppers can go to Amazon.com, UK shoppers to Amazon.co.uk, and unsupported countries can fall back to your default storefront.

Amazon setup

1. 1Open Programs.
2. 2Click Create program.
3. 3Name it something clear, like Main Amazon program.
4. 4Choose Amazon.
5. 5Pick the Default country.
6. 6Add your affiliate tag for each storefront you actually monetize.
7. 7Turn Active on for the countries that have real tags.
8. 8Click Create program.

After setup

• Attach the program to Amazon Links so routing can reuse the country rows.
• Only activate countries with real affiliate tags.
• Use analytics to decide which countries deserve tags next.
• Keep the default country as the destination you would choose by hand.