How to send product purchase emails

What triggers it

The Digital product purchase trigger fires after a paid order is marked paid. It includes product, order, buyer email, attribution, source, product URL, and download URL context for the workflow.

Use the template

1. 1Open Dashboard, then Automations.
2. 2Choose Custom workflow.
3. 3Pick the Purchase follow-up template.
4. 4Open the trigger and decide whether it should run for any product or selected products.
5. 5Open the Send Email step.
6. 6Edit the subject, preview text, and body.
7. 7Keep the download link token in the email when the email should deliver the product.
8. 8Optionally keep or edit the Customer tag step.
9. 9Save, test, and publish the workflow.

Useful email tokens

• {{product_title}} inserts the product title.
• {{download_url}} inserts the secure download link when the purchase event has one.
• {{product_url}} links back to the public product page.
• {{order_id}} inserts the order ID.
• {{first_name}} personalizes when the buyer contact has a name.

Tips

• Keep purchase emails short. The buyer mostly needs the download and confidence that the order worked.
• Use tags like Customer or Bought guide when you want future workflows to branch by purchase history.
• Send Email uses LinkStack email delivery with the creator profile email as the default reply-to.
• Test with a real-looking buyer email before a launch.