How to send product purchase emails

Choose the right email

A product's enabled purchase confirmation already gives customers secure download access after a completed paid order or free resource claim. Use this separate Growth workflow when you want marketing follow-up or customer tagging. Email follow-ups require an active email subscription and eligible sender details. A workflow with a product or supported contact trigger can include Send Email, even when it also has Instagram triggers.

Before you publish

1. Open Settings, then Email.
2. Add the business or sender name and contact email recipients should see.
3. Add a valid business address, registered PO box, or registered private mailbox.
4. Click Save sender details. LinkStack will block an email workflow from publishing until these details are complete.

What triggers it

The Digital product purchase trigger fires after a paid order is marked paid. It includes product, order, buyer email, attribution, source, product URL, and download URL context for the workflow.

Use the template

1. Open Dashboard, then Automations.
2. Click New automation.
3. Choose the Email category, then pick Thank-you follow-up.
4. Open the trigger and decide whether it should run for any product or selected products.
5. Open the Send Email step and choose an email template. Use Edit to change it, or New to create one.
6. Edit the subject, preview text, and body.
7. Keep the download link token in the email when the email should deliver the product.
8. Optionally keep or edit the Customer tag step.
9. Save, test, and publish the workflow.

Useful email tokens

• {{product_title}} inserts the product title.
• {{download_url}} inserts the secure download link when the purchase event has one.
• {{product_url}} links back to the public product page.
• {{order_id}} inserts the order ID.
• {{first_name}} personalizes when the buyer contact has a name.

Helpful tips

• Keep purchase emails short. The buyer mostly needs the download and confidence that the order worked.
• Use tags like Customer or Bought guide when you want future workflows to branch by purchase history.
• Send Email uses LinkStack email delivery with the creator profile email as the default reply-to.
• LinkStack adds your saved sender details and an unsubscribe link to the email automatically.
• Test with a real-looking buyer email before a launch.