How to recover started product checkouts

Before you publish

1. Open Settings, then Email.
2. Add your sender name, contact email, and valid mailing address.
3. Click Save sender details. The workflow cannot publish with a Send Email step until these details are complete.

What triggers it

The Digital product checkout started trigger fires when a customer begins checkout for an order that requires payment. The order total is known, but payment is still pending. Add a delay before emailing so the customer has time to finish.

Use the template

1. Open Dashboard, then Automations.
2. Click New automation.
3. Pick the Abandoned cart email template. It is labeled Email and After cart abandonment.
4. Open the Checkout started trigger.
5. Choose any product or selected products.
6. Adjust the Delay step. The template waits 2 hours.
7. Open Send Email, choose the email template, then use Edit to change its subject, preview text, and body.
8. Keep {{product_url}} in the email so the buyer can return to the product page.
9. Save, test, and publish the workflow.

Keep it human

• Do not email instantly. Give the buyer time to finish on their own.
• Use one clear link back to the product page.
• Avoid pretending you know why they left checkout.
• LinkStack skips the Send Email step if the contact unsubscribed, is blocked, has no email, or is suppressed after a bounce or complaint.
• Tag recovered or abandoned-cart contacts only when that tag will help future follow-up.