How to recover started product checkouts

Before you publish

1. 1Open Settings, then Email.
2. 2Add your sender name, contact email, and valid mailing address.
3. 3Click Save sender details. The workflow cannot publish with a Send Email step until these details are complete.

What triggers it

The Digital product checkout started trigger fires when a customer begins checkout for an order that requires payment. The order total is known, but payment is still pending. Add a delay before emailing so the customer has time to finish.

Use the template

1. 1Open Dashboard, then Automations.
2. 2Click New automation.
3. 3Pick the Abandoned cart email template. It is labeled Email and After cart abandonment.
4. 4Open the Checkout started trigger.
5. 5Choose any product or selected products.
6. 6Adjust the Delay step. The template waits 2 hours.
7. 7Open Send Email and edit the subject, preview text, and body.
8. 8Keep {{product_url}} in the email so the buyer can return to the product page.
9. 9Save, test, and publish the workflow.

Keep it human

• Do not email instantly. Give the buyer time to finish on their own.
• Use one clear link back to the product page.
• Avoid pretending you know why they left checkout.
• LinkStack skips the Send Email step if the contact unsubscribed, is blocked, has no email, or is suppressed after a bounce or complaint.
• Tag recovered or abandoned-cart contacts only when that tag will help future follow-up.