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How app-first deep links and fallbacks work

Open the destination in a supported mobile app, with a web fallback when the app cannot open.

6 min read
In this article

Preview your first link

  1. Open the Deep Links feature page and paste a direct video, product, playlist, or other destination URL.
  2. Choose Preview my link. Review the detected app and web fallback; an unsupported destination shows that it will open on the web.
  3. Choose Save my free link, then sign up or log in. Your destination is saved in this browser so you do not need to paste it again. If storage is blocked, allow site storage and retry first.
  4. Finish signup in the same browser within 24 hours. LinkStack creates your link on the Links page and shows Copy link when it is ready.
  5. For an optional link ending, open Customize in the preview and continue to your account. Custom endings follow your plan’s access. Affiliate setup appears only for Amazon links.

The app-first flow

  • LinkStack starts with the final routed destination after country, affiliate, campaign, path, query, and fragment handling.
  • For a supported provider and mobile device, LinkStack uses that destination to open the matching app.
  • A custom app destination can override automatic detection when you use a verified deep-link format.
  • Desktop visitors continue to the normal web destination.

When the app does not open

The visitor continues to the web destination when the app is unavailable, the URL format is not supported, app routing is off, the device is disabled, or the operating system or social browser blocks the app from opening.

Fallback choices

  • External browser fallback helps traffic leave a social in-app browser and continue in Safari or Chrome when Mobile behavior is on.
  • In-app browser fallback keeps the visitor inside Instagram, Facebook, or TikTok when Mobile behavior is off.
  • The Redirect behavior switch controls the choice screen before opening an app. With Mobile behavior off, the choice screen and its app timer are skipped.
  • Save changes before testing the public Link. Turning Mobile behavior off keeps country destinations, affiliate tags, campaign parameters, and eligible tracking pixels working.

Configure app routing

  1. Open the Link and find Redirect behavior.
  2. Confirm the final web destination works first.
  3. Turn Redirect behavior on to show its options.
  4. Leave Mobile behavior on to try a supported app and external-browser fallback, or turn it off to keep the destination in the current browser.
  5. While Mobile behavior is on, leave Skip confirmation off to wait for a button tap, or turn it on and choose an app-opening delay.
  6. Save changes, then test the public Link on real devices.
Redirect behavior controls showing app opening enabled, a recognized YouTube destination, Skip confirmation, and Test redirect.
Example: show the redirect choice, open the recognized app when possible, and keep automatic continuation off.

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