Retargeting and Pixels
How to set up TikTok and other Smart Link pixels
Use the provider's own ID format, save the pixel once, and assign it only to the Smart Links that need it.
Updated Jul 26, 20266 min read
Table of contents
Set up TikTok
- 1Copy the Pixel ID from TikTok Events Manager.
- 2Open Links, choose Pixels, and click Add pixel.
- 3Choose TikTok, add a clear name, and paste the Pixel ID.
- 4Save the pixel and assign it to the intended Smart Links.
- 5Test the public Smart Link and look for TikTok's standard PageView.
Other supported providers
LinkStack also supports LinkedIn, X (Twitter), AdRoll, Quora, Pinterest, Bing (Microsoft Ads), Snapchat, and Reddit. Each option labels the exact ID it expects. AdRoll requires both its Advertiser ID and Pixel ID.
Check the ID before saving
- Copy the ID from the provider's base pixel or tag setup instead of copying the full script.
- Keep numeric IDs numeric where LinkStack asks for them.
- Do not reuse one provider's ID in another provider field.
- Name saved pixels by brand, account, or campaign so assignments stay understandable.
Know what the signal means
LinkStack sends each provider's standard visit signal on an eligible assigned click. Track purchases, leads, subscriptions, and other conversions on the destination site.
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