How to configure and assign tracking pixels

Configure a pixel

1. Open Links and choose the Pixels tab.
2. Click Add pixel.
3. Open the Provider menu and choose from 13 tracking platforms. Facebook (Meta) is selected by default. Scroll the menu to see every provider.
4. Name the pixel and enter the IDs shown by that platform.
5. LinkStack uses the provider's standard visit signal for retargeting. Track purchases, leads, and other conversions on the destination site.
6. Pixel delivery remains blocked for detected EU, EEA, UK, and Swiss visitors.
7. Click Add pixel.

Supported platforms

LinkStack supports Google Tag Manager, Google Analytics, Facebook (Meta), Google Ads, LinkedIn, X (Twitter), AdRoll, Quora, Pinterest, Bing (Microsoft Ads), Snapchat, Reddit, and TikTok.

Assign Links

1. Open Links and choose the Links tab.
2. Select one or more Links.
3. Click Assign pixels.
4. Choose the saved pixels to add.
5. Click Save assignments.
6. You can also open one Link, expand Routing and Tracking, choose its saved pixels, then click Save tracking.

What LinkStack tracks

• A saved pixel only fires on the Links assigned to it.
• Editing a saved pixel updates every assigned Link without reassigning it.
• You can assign more than one pixel to the same Link.
• Pixels fire on Link clicks before the visitor continues to the destination.
• Purchases and other activity on the destination website require tracking installed on that website.
• LinkStack always blocks pixels for detected EU, EEA, UK, and Swiss visitors. Consent-enabled delivery is not available yet.