How to add pixels to the whole account and per link

Account pixels

1. 1Open Settings.
2. 2Find Retargeting pixels.
3. 3Add the Meta, Google, or TikTok pixel IDs you want to use.
4. 4Review the event names.
5. 5Decide whether to Serve retargeting pixels to EU visitors.
6. 6Save settings.

Per-link pixels

1. 1Open Links.
2. 2Choose the Smart link.
3. 3Open Routing.
4. 4Expand Tracking.
5. 5Set the per-link pixel IDs or event names.
6. 6Click Save tracking.

Precedence and behavior

• Account pixels apply to Smart links that do not have link-specific pixel settings.
• Per-link pixels override account-wide pixel IDs and event names for that Smart link.
• If a Smart link has its own disabled pixel settings, it does not fall back to account pixels.
• EU visitor handling is controlled in account settings.
• Pixels fire on Smart link clicks before the visitor continues to the destination.