Set up Facebook comment and Messenger automations

Connect your Page

1. Open Settings → Integrations → Facebook and choose Messaging & automations. Facebook workflows are available only to enabled accounts.
2. Select your Facebook Page and allow the requested access to posts, comments, and messages. Personal profiles and Groups are not supported.
3. If you connected previously for Inbox or analytics, reconnect to grant comment access. Resolve any permission or Page-event error before publishing.

Create and publish

1. In Automations, start a blank workflow. If you have several Pages, open New workflow, choose the Page under Account, and create a blank workflow.
2. Add a Facebook comment trigger or Messenger message trigger. For comments, choose all posts or select a specific post by browsing or pasting its URL or ID. Enter the words that should trigger the reply.
3. Add a Send Message step with one text opening message. Add a link button, postback button, or quick reply if needed. For comments, you can also enable a public reply in the trigger.
4. Review your message and Page, then Publish. Saving a draft does not turn it on. Test with a separate person commenting or messaging the Page.

Opening replies and follow-ups

• A comment can receive one opening private reply within seven days. Use one text block; put later messages in another step. Initial Card replies are not enabled for this rollout.
• Additional DMs wait for the person to reply or use a qualifying postback or quick reply. That opens a 24-hour messaging window. A website-link click alone does not open it.
• Edited comments and the Page's own comments do not trigger a new opening DM. Pause or unpublish the workflow to stop it; hiding Facebook in Inbox does not stop automations.
• If publishing asks you to reconnect, the Page is missing required permissions or its event subscription. Reconnect the same Page and approve the requested access.