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Archive and restore contact fields
Retire a custom field while keeping its saved contact values.
Updated Sep 23, 20261 min read
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Manage active and archived fields
Archiving preserves contact values and existing workflow references. Existing configured workflows can still read and update archived fields; archive does not pause those workflows. Field settings no longer permanently delete fields. Choose New field to create another field.
- 1Open a contact in Audience and choose Manage fields in Custom Fields. Imported and manually created fields appear in one list.
- 2Choose Archive beside a field. It moves to Archived Fields immediately and is hidden from contact details and new field selections, including import mapping.
- 3To bring it back, choose Restore under Archived Fields. The same field and its saved contact values become available again.
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