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Archive and restore contact fields

Archive a custom field and keep its saved contact values.

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Manage active and archived fields

Archiving preserves contact values and existing workflow references. Existing configured workflows can still read and update archived fields; archive does not pause those workflows. Field settings no longer permanently delete fields. Choose New field to create another field.

  1. Open a contact in Audience and choose Manage fields in Custom Fields. Imported and manually created fields appear in one list.
  2. Choose Archive beside a field. It moves to Archived Fields immediately and is hidden from contact details and new field selections, including import mapping.
  3. To bring it back, choose Restore under Archived Fields. The same field and its saved contact values become available again.
Contact Fields dialog showing an active field with Archive and an archived field with Restore.
Example fields: archived fields move to their own list, where Restore brings them back.

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